I’ve been at IBM for several years, all in the software business, and have seen some very interesting campaigns designed to tell the world about capabilities. Now I know marketing can often be, well marketing, but some of these campaigns are quite informative, especially when they expose some unknown but powerful facts about our software. A new campaign just launched on June 9 is all about telling the story around the essential role IBM systems middleware plays in the digital transformation many companies are facing.
What makes this campaign one worth watching is the series of fun facts associated with our middleware. Here are two examples, with more to follow. Check them out below!
What’s even more interesting is you can access the new version of Liberty which is Java EE7 compliant in Beta today, with GA release at the end of June 26.